If you want to shape new products and services out of data, you need the right tools – and a good idea where the path will take you.
The search term 'Big Data' currently delivers nearly 1.8 billion hits on Google. By contrast, 'cloud computing' with 148 million hits seems almost easy to grasp. But the reality is quite different: many companies are doing tests to see whether and how the transfer of servers and applications to virtualized environments could benefit them. On the other hand, Big Data is still not a top priority on management agendas. So has the world turned upside down? Numerous market observers and analyst firms say no. They say it’s the right approach to lay the groundwork on the infrastructure side for major data growth in the future and gradually take a close look at old analysis and reporting processes. Anyone putting the cart before the horse risks taking a fall. Without a doubt, Big Data holds considerable potential for companies in the auto industry and other sectors. But IT decision-makers need not worry about missing the connection. The number of projects and applications will keep growing over the next two years and the buzzwords will turn into routine business. The potential areas of application include the analysis of customer behavior, product optimization, better service, greater support for operating processes and maybe even the creation of new business fields. The first best practice examples already exist.