Customer Case Study: Philips
For 120 years, the industrial giant Philips refined a system and feedback loop – from R&D to development to marketing – focused on perfecting and selling the products as the end of a process. Philips offered top-notch medical services, help light the world, and entertain millions. The systems that Philips and other successful conglomerates perfected to stay competitive, have changed radically. The intersection of data technologies, mobility and cloud computing continues to connect things, processes and people, helping transform how developers and companies use IT to create new social and commercial experiences. Philips aims to make IT central to its vision for unique services and experiences based on connecting a rich ecosystem of people, processes and products in its healthcare and wellness business, and its other products and services. To get there, in the words of Andry, “We want to serve patient and medical professionals’ needs by creating new offers and new business models throughout their experience from device to device, doctor to doctor, device to doctor, seamlessly, from anywhere,” says Andry. “That continuum is only possible if we have the ability to rapidly ingest and analyze all of data, and create up truly different applications and services.”
