Everyone has a platform. The choice is not between having a platform or not, the choice is between having an ad hoc organic platform or a deliberate structured platform. An army of administrators running scripts is a platform. The emergence of system automation tools provided powerful abstractions to increase the velocity and consistency beyond traditional approaches, but left orchestration and integration to be accomplished by additional scripts or manual processes. These tools and processes formed new platforms for deploying and managing software services. The new automation frameworks, like Cloud Foundry, represent the first generation developed after the advent of api driven cloud computing. This presentation will walk through the evolution of systems and software, the emergence of the process and practices driving innovation at scale, highlight the patterns of successful platforms leveraging both technology and people to deliver value with practical advice for evaluating and implementing change in the context of your organization. Visit http://pivotal.io/event/vmworld to see the rest of our sessions at VMworld.