What is Your Platform GTM Strategy with James Urquhart

April 11, 2019 Dormain Drewitz

We've touched on the mindset shift of treating your internal application platform as a product (or offering) for your developers. In this episode, Dormain talks to James Urquhart about defining the go-to-market strategy of that offering. Have you built the right service? What does my MVP look like? How do we educate, broadcast, and onboard developers?

This conversation builds upon previous episodes on the topic of "platform as product." We refer to the episode with Paula Kennedy, as well as Dormain's post on "How to Get Developers to Start Using Your Application Platform." There are also some great examples of the types of secure and compliant deployment pipelines that have been shared by the teams at Liberty Mutual, Cerner, and CSAA.

Hear more of James' background on this previous episode, "The Enterprise Event Loop, Multi-Cloud, and More, with James Urquhart."

 

Show Notes

 

About the Author

Dormain Drewitz

Dormain leads Product Marketing for Pivotal Platform Ecosystem, including RabbitMQ, and Customer Marketing. Previously, she was Director of Product Marketing for Mobile and Pivotal Data Suite. Prior to Pivotal, she was Director of Platform Marketing at Riverbed Technology. Prior to Riverbed, she spent over 5 years as a technology investment analyst, closely following enterprise infrastructure software companies and industry trends. Dormain holds a B. A. in History from the University of California at Los Angeles.

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