The Indirect Path to Data Monetization (Ep. 7)

November 1, 2016 Jeff Kelly

It’s a question just about every enterprise asks itself: How can we monetize our data? On the surface, the question makes sense. It’s cheaper than ever today to store data thanks to Apache Hadoop and cloud storage, so many enterprises are sitting on huge volumes of customer, product, market and other data. It’s only logical to think about turning all that data into new revenue, right? Not quite, says Dormain Drewitz.

Starting with your data and trying to find the money is, Drewitz argues, labor-intensive, inefficient and—most importantly—rarely successful. In this episode of Pivotal Insights, Drewitz, head of product marketing for Pivotal data, and host Jeff Kelly chat about these contrasting approaches to data and analytics, and share some best practices for getting the most value from data.

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Show Notes

About the Author

Jeff Kelly

Jeff Kelly is a Principal Product Marketing Manager at Pivotal Software. He spends his time learning and writing about how leading enterprises are tapping the cloud, data and modern application development to transform how the world builds software. Prior to joining Pivotal, Jeff was the lead industry analyst covering Big Data analytics at Wikibon, an open source research and advisory firm. Before that, Jeff covered data warehousing, business analytics and other IT topics as a reporter and editor at TechTarget. He received his B.A. in American studies from Providence College and his M.A. in journalism from Northeastern University.

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