Dreamforce and Data Huggers (Ep. 4)

October 11, 2016 Jeff Kelly


We’ve all heard the term tree huggers. If you were around during the early days of server virtualization, you may remember the phenomenon of server huggers. These were the people who were adamant that their systems and applications were too important to move to virtual servers, clinging to their physical servers for dear life. The latest “hugger” variant is the data hugger—those folks that don’t want to share their data with other departments or data science groups to fill the so-called data lake to support data science and analytics.

In this episode of Pivotal Insights, host Jeff Kelly talks with Dormain Drewitz, head of product marketing for Pivotal’s data business, contemplating the data hugger mindset and propose some strategies for changing hearts and minds when it comes to sharing data. The two also chat about Dreamforce—the massive Salesforce customer conference that descended on San Francisco last week—and Salesforce’s move to embed artificial intelligence into its eponymous SaaS CRM application and the wider implications for the blending of insights with applications.

Visit http://pivotal.io/podcasts for show notes and other episodes.

Show Notes

About the Author

Jeff Kelly

Jeff Kelly is a Principal Product Marketing Manager at Pivotal Software. He spends his time learning and writing about how leading enterprises are tapping the cloud, data and modern application development to transform how the world builds software. Prior to joining Pivotal, Jeff was the lead industry analyst covering Big Data analytics at Wikibon, an open source research and advisory firm. Before that, Jeff covered data warehousing, business analytics and other IT topics as a reporter and editor at TechTarget. He received his B.A. in American studies from Providence College and his M.A. in journalism from Northeastern University.

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