To thrive in the dynamic retail sector, traditional retailers have to combine real-world and digital experiences to attract, delight, and retain customers. According to Forrester Research, the degree to which this type of omni-channel approach works depends on five key elements: strategy, culture, structure, talent, and technology.
In this report, digital business strategy and customer experience executives can learn how The Home Depot embraced omni-channel from the top down to execute its digital transformation, and become a digital powerhouse.
