The Bold Italic Launches

October 17, 2009 Pivotal Labs

We’re excited that The Bold Italic launched into public beta yesterday. The Bold Italic is a local-content website we developed with Ideo for Gannett. As they describe it, “(Their) mission is to help people become better locals, equipping our members with rare local intel, backstory and potential adventures.”

Given our focus on Test Driven Development, I was pleased to see the launch article was on Test Driving. (Test driving pickup trucks in this particular case, but it still made me smile.)

We’ve had a great experience working with the Gannett 11g team, and producing this powerful, flexible, and hyperlocal publishing platform with them and Ideo. We’ve been reading the great content they’ve been writing while it was in Alpha, and are excited that everyone gets to share it now that public beta is here.

We wish them well with their launch!

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