Remembering Common Biases in Customer Research

October 25, 2012 Jonathan Berger

Recently, @seriouslynow pointed me to a nice primer on user research by @semanticwill. My favorite slide lists five common biases,

5 Common Biases in Customer Research

which are:

or “CFORF” for short. With a little rejiggering, we get a nice pneumonic:

as in, “Stick a FFORC in it!”

</ rimshot> :-P

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