“Omni-channel represents a fundamental shift in the way retailers go to market. The ability to bring the entire network’s inventory into every potential selling opportunity results in a notably higher sales conversion rate, both online and in the store.”
– Brian Kinsella, Vice President of Order Management – Manhattan Associates
There is no longer a one-size-fits-all path to purchase. Instead, online, mobile, and social mediums have converged. There are now countless opportunities for retailers to communicate with consumers through omni-channel retailing. Pivotal Labs has written a must-read eBook for retailers to learn:
- How omni-channel retailing has become the future of retail
- The significance of responsively designed websites and mobile apps to omni-channel retailing
- Why leveraging big data and analytics is imperative to an effective retail strategy
Some snippets from our exclusive Omni-Channel Retailing eBook:
Changing Consumer Behavior and Technology
The driver behind the rise of omni-channel retailing is changing consumer behavior. Next-generation shoppers are top of mind for retailers, and they have unique shopping habits. Besides multi-channel shopping, this generation is more inclined to trust their peers over a company’s brand, and social media gives these consumers instant information and feedback. That means pre-shopping can happen in extremely social contexts – on Facebook, around the water cooler, or through online review sites. Consumers are already sourcing information in multiple ways – retailers need to ensure they are present where consumers are looking.
Download the free eBook “Omni-Channel Retailing: Strategies to Drive Traffic and Sales” and gain a total perspective of how to maximize omni-channel retailing tactics to create the optimal consumer experience. Click here to download it.
About the Author
BiographyMore Content by Megan Wheeler