Map matrix via ESRI.
But what if you could go beyond real-time and use this data to predict trends? In an interview with the MIT Sloan Management Review, Simon Thompson, Director of Global Business Solutions at GIS data provider Esri, discusses making geospatial technology predictive through the emerging field of location analytics. Thompson states, “There is a real capability to use mapping and location analytics to zoom in — to really put a lens on top of your data that says, ‘tell me something about this with these characteristics in terms of the who, the what, the when.’ Then you try to understand the why, and use the where as the framework for all of those other questions that you want to ask.” Thompson lays out his vision for the ways location analytics could impact businesses, Big Data, and society, and discusses the very real privacy concerns they raise, in his interview with the MIT Sloan Management Review.
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