How Shop MEC Continues to Boost the Brand

September 4, 2013 Pivotal Labs

Since we launched Shop MEC for iOS a few months ago, the app has outperformed expectations. For those who are unfamiliar, MEC is an outdoor gear retailer with 17 locations across Canada. It has nearly four million members and wanted to engage with them beyond the brick-and-mortar store.

The mobile app we developed for MEC supports customers on the pre-, during, and post-purchase path, just as their in-store sales staff do. We partnered with MEC to produce this video, which highlights just a few of the ways MEC has benefited from launching a mobile app.

In order to enhance the MEC experience, Shop MEC has several features:

  • Catalog of over 7,000 products: with segmentation by what’s new, activity, and category, customers can browse items and make purchases right from their phone.
  • Barcode scanning: customers can read product specs and info, enabling them to select the best item for their needs.
  • Inventory checker: prior to going in-store, a customer can check which location carries the items they want.
  • User ratings and reviews: users can read other members’ opinions and experiences with a product and how it contributed to their adventures.

Shortly after launch, Shop MEC was featured as the #1 Lifestyle app in the Canadian iTunes App Store. Not only did Shop MEC engage over 150,000 of its current members outside of the brick-and-mortar store, an additional 15,000 new members signed up for MEC through the app.

Whether you love the outdoors or simply want to go on an adventure, check out the Shop MEC app today.

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