How do U.S. Banks’ Mobile Apps Rate According to Their Customers?

August 1, 2013 Pivotal Labs

One in six consumers who switches banks indicates a poor mobile banking experience as the reason for the switch, according to a Google Think article.

Xtreme Labs conducted an in-depth examination of the iOS and Android apps of the top U.S. banks to see if these institutions were in fact meeting the expectations of customers when it comes to mobile banking. Our research provides a compelling snapshot for a bank to see how its mobile offering is performing according to customer feedback, what areas need improvement, and how it is doing compared to its peers.

Highlights from the Banking Apps Report include:

  • The average rating on iOS is 2.8 stars for the current version of the app and 3.3 for all versions; average rating on Android is 3.8 stars for all versions
  • PNC Financial Services Group and BOK Financial Corporation roll out the most U.S. mobile offerings, with 7 and 14 apps each, respectively
  • Citizen’s Bank is the only bank with the highest rated apps on both Android (4.5 stars) and iOS (4.5 stars)
  • When looking at the top 15 banks ranked by most assets, Android outperforms iOS apps in terms of overall ratings, whereas banks generally develop more on the iOS platform
  • The top issues found across both platforms include: bugs, no deposit function or deposit limit is too low, and poor design

Find out how the top U.S. banks – Bank of America, Citigroup, Wells Fargo, and others – are meeting their customers’ mobile needs and expectations.

Click here to read our FREE U.S. Banking Apps Report, which has also been featured in CIO Magazine. The full press release can be found here.

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