Local deal pioneer, and our client Groupon has just launched deal personalization, allowing users to receive deals that are more relevant based on zip code and personal preferences. This is great for all the fans of Groupon out there, as it gives them more interesting deals to choose from, and it allows Groupon to distribute more deals in each city it serves.
We’re excited to have gotten a chance to help with this feature, and look forward to seeing how this reshapes the daily deal landscape!
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