Gartner Publishes North Pole Big Data Assessment

December 24, 2012 Paul M. Davis

Delivering toys to millions of children around the world in one night: suffice to say, Santa and his helpers at the North Pole may have been the first enterprise to contend with Big Data’s challenges. How does he keep track of all those wish lists, perform QA tests on prototypes, and ensure that toy production is on track to meet his yearly launch date of December 24th? In a recent post, Doug Laney at Gartner released the company’s findings from its Big Data assessment for the venerable North Pole Inc.

Laney explains that jolly ol’ Saint Nick manages an “extensive wealth of information assets” which must “manage orders, inventory, quality testing, elfin performance and activities, along with tracking human behavior, correspondence, wish lists and contact information, and also environmental impact data.” Fortunately, Kris Kringle’s enterprise boasts “impeccable data governance and quality processes, a world-class master data management program, an impressive team of data elves, and unwavering executive-level commitment and involvement.”

Which isn’t to say that Santa and his elves wouldn’t benefit from the value of predictive analytics, Laney notes. Gartner found that the organization’s “enterprise data warehouse, called ‘Chimneys’, is really a collection of stovepipe query and reporting systems, some still relying on first-generation BI tools like Red Brick.” Moreover, social sentiment analysis could identify gift trends earlier, increasing the efficiency of the operation, while automation of “Naughty or Nice” analysis could increase the effectiveness and accuracy of the assessments.

Check out Gartner’s entire report and recommendations for Santa and his merry elves, and Happy Holidays to all.

About the Author

Biography

More Content by Paul M. Davis
Previous
Food Genius Serves Appetizing Analytics to Restaurant Owners
Food Genius Serves Appetizing Analytics to Restaurant Owners

Running a restaurant can be a risky enterprise, prone to fickle culinary trends and stock overages. Moreove...

Next
Recent Changes in Node.js Modules Support
Recent Changes in Node.js Modules Support

Since Cloud Foundry introduced npm support, we added several improvements that make deploying Node.js appli...

How do you measure digital transformation?

Take the Benchmark