Frank & Oak Goes Mobile

January 29, 2013 Pivotal Labs

Hot off a $5M funding round, and named one of CIX’s Top 20 companies, it has been a busy first year for boutique men’s fashion retailer Frank & Oak. In keeping with their commitment to innovation, the Montreal-based startup turned to Xtreme Labs for the necessary expertise to build their mobile app.

The app carries the complete Frank & Oak inventory of clothing, accessories, and gift cards. Users can browse, add items to their wishlist, and purchase with the touch of a button. The app also has social sharing built-in: Frank & Oak members get a credit for each of their friends who signs up for a membership and makes a purchase.

The Frank & Oak mobile app is designed with function first. We know mobile users shop very differently than desktop users do, so we paid extra attention when building the Frank & Oak mobile shopping experience.

We optimized user flow in order to minimize load times; for example, we leveraged the power of shortcuts, such as a simple Confirm Crate button that minimizes clicks and doesn’t require users to re-enter their payment information while they’re on the go. The Frank & Oak app even syncs with users’ accounts so they can add to orders from their desktops or other devices.

The loading spinner of Frank & Oak’s “double dog” logo is another unique feature which provides a custom touch to go with the brand’s custom shopping experience.

Give the Frank & Oak app a whirl here.

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