Big Data and Marketing in the Real World

July 10, 2012 Paul M. Davis

The term “big data” has become ubiquitous over the past year, causing a certain amount of confusion over what it actually means. Over at EMC’s Reflections blog, Greenplum’s Vice President of Marketing, Michael Howard provides some insight on its import and impact on businesses, examining three real-world use cases of marketing-oriented companies that are leveraging big data for competitive advantage. Find out how—and what can be learned from these examples—over on the Reflections blog.

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