Appification of the Internet

July 5, 2011 Pivotal Labs

According to a recent research report from Flurry, we spend more time perusing mobile apps than we do the Internet.

The June 2011 report states, “the average person spent 81 minutes using mobile applications each day and just 74 minutes surfing the web.”

This is quite a feat for mobile apps, as in just December 2010, users spent an average time of 70 minutes on the Internet and only 66 minutes using mobile apps. This 15 minute increase of time spent on mobile apps sheds light on a new generation, one of connected consumers.

[via Flurry]

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