5 Reasons Why Your Enterprise Mobility Strategy Needs to Change

March 31, 2013 Mark D'Cunha

Where enterprises used to keep mobile on the backburner, they are now focused on it with increasing intensity. Mobile enterprise apps have been growing more and more popular, as this Infoworld article highlights. Enterprise apps provide new communications opportunities, productivity increases, and improved customer experiences, amongst many other benefits. However, because they have such a huge effect on company activities, it’s highly recommended that a reputable, experienced firm takes the reigns on building the company app.

Employees are more productive when they are enabled with mobile

The pervasiveness of smartphones and tablets has changed the face of business. Today more than ever, we are connected with our colleagues, customers and the public through multiple digital channels that enable us to communicate and transact business throughout the day. According to a recent survey by Forrester Research, 75% of businesses have “increased worker productivity” after deploying mobile apps due to:

  • Faster decision-making (66%)
  • Faster resolution of customer and internal IT issues (48%)
  • Improved customer satisfaction (42%)

If you have not enabled your staff with the mobile phones and apps they prefer, you are unknowingly creating a barrier to productivity – break it now!

Your business needs more mobile apps, delivered faster

Just a few years ago, enterprise apps were carefully chosen and scheduled for delivery. They were expensive and complicated to develop and deploy. Today, most companies cannot get mobile apps delivered quickly enough to satisfy their business needs and employee demand. Even some smartphone vendors have struggled to cope with customers fleeing their devices to seek apps on other device eco-systems. If you don’t plan ahead, your business may suffer a similar fate.

BYOD is becoming popular

Companies across the globe are embracing the Bring Your Own Device (BYOD) trend and while it is saving millions of dollars, it must be properly supported. A Good Technology survey indicated 55% of companies were supporting BYOD in multiple countries. The trend is forcing companies to manage security at an Application and Data level instead of simply at a User and Device Level. Mobile Application Management (MAM) is now a critical aspect of responsible enterprise mobility.

The Consumerization of IT is increasing business agility

The pervasive computing model enabled by mobile brings new opportunities for re-engineering business processes, like bringing apps to where the work gets done and reducing the number of process steps. In the consumer world we have been able to access engaging mobile apps with a rich user experience and frequent updates that provide an incremental approach to delivering features and functionality. This experience is changing employee and customer expectations as they force your business to become more agile.

Customers are increasingly engaging via multiple channels

Access to multiple channels (web, app, social) increases the likelihood that customers will request help, provide feedback and place an order with your business. In the mobile world, apps and websites both exist and feed into an overall customer engagement strategy. The type of app (native, hybrid, mixed-mode or web) and the website design method (traditional, responsive) must be selected to support your business strategy.

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